Starred in View-Master Stereo - View-Master Demonstration Reel
(DR-4) - vintage - 1954
View-Master Point-of-Purchase Demonstration Reel printed in green ink
from the zur Kleinsmiede estate
A Unique marketing concept, only on DR-4 and DR-5 Demonstration reels.
Used for In-store Point-of-Purchase promotions, encouraging sales of the View-Master Personal Camera.
The unique picture is an actual In-store photo of a potential customer taken by the department store or camera store View-Master representatives.
After the photos were taken, the customer would return to the store a week later to pick up their free Demonstration reel - that included their own 3D Photo! The store would then push again for the sale of a ViewMaster Camera. Printed in Green ink.
DR-4 is considerably more uncommon that DR-5.
Reel: like new
This reel offered here is from the View-Master estate from the late renowned author, Harry zur Kleinsmiede, and was an integral component in his research and development of the classic treatises:
View-Master Reels and Packets Volume 3 - Showtime and Education.
listed and pictured on page 100.
Certificate of Provenance is included with this offering.
3Dstereo is pleased to convey this item's provenance as a means to provide the uniqueness and this history for the fuller appreciation.
Harry zur Kleinsmiede's View-Master products were in pristine condition (with few exception) and it is noteworthy for the next generation of owners to know that this View-Master product was mentioned/pictured in one of his books. 3Dstereo is pleased to convey as a means to provide the uniqueness and the history for its fuller appreciation by providing this CERTIFICATE.