Tru-Vue Filmstrip Viewers

First on the market in 1933, the Tru-Vue Company from Rock Island, Illinois began with a big splash with their 3D filmstrips at the Century of Progress, Chicago World's Fair. Remaining in production until the early 1950s within a few years after being purchased by Sawyer's in Portland, Oregon, makers of View-Master.

The name was carried on a few years in a entirely new low budget 3D product for  a few more years, finally ending the the early 1960s.

There were two basic models of the filmstrip viewers made, the first being a metal and bakelite combination to be replaced within a few years by the full bakelite viewer.

The full bakelite viewer appeared in black, dark brown, and finally a cream and brown combination.

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