View-Master Blue Ring Reels - 2nd Generation

1940-1941
Reel Nos. 4-348

The second generation reels commonly called "blue ring" reels were manufactured for only a short period of time between the latter part of 1940 and 1941. This second major reel design eliminated the adhesive gold foil label,  and the reel title, number, and captions, were printed directly on a buff-colored reel front. Reel labeling was both concentric and linear - see examples at right and below.  The linear labeling is very scarce.

The reels have blue ink printing on the front, forming a ring and this is what gives the reel its descriptive name. The back of the reel is made of  blue stock and the front is tan (buff) and sometimes has a waxy orange color. The images were Kodachrome and today still retain much of their original color.

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