{"title":"View-Master Blue Ring Reels - 2nd Generation","description":"\u003ctable style=\"width: 568.75732421875px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 18px;\"\u003e\n\u003ctd style=\"width: 579.75732421875px; height: 18px;\" colspan=\"2\"\u003e\n\u003ch4\u003e\n\u003cstrong\u003e\u003cspan data-mce-fragment=\"1\"\u003eBlue Ring\/ Blue Back Reels - 2nd Generation of View-Master Reels \u003cbr\u003e1940-1941\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eReel Nos. 4-348\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 18px;\"\u003e\n\u003ctd style=\"width: 579.75732421875px; height: 18px;\" colspan=\"2\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe second generation reels commonly called \"blue ring\" reels were manufactured for only a short period of time between the latter part of 1940 and 1941. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis second major reel design eliminated the adhesive gold foil label,  and the reel title, number, and captions, were printed directly on a buff-colored reel front. Reel labeling was both concentric and linear - see examples at right and below.  The linear labeling is very scarce\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe reels have blue ink printing on the front, forming a ring and this is what gives the reel its descriptive name. The back of the reel is made of  blue stock and the front is tan (buff) and sometimes has a waxy orange color. The images were Kodachrome and today still retain much of their original color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAll of our Blue Ring reels come with their appropriate blue sleeve and are in excellent condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 18px;\"\u003e\n\u003ctd style=\"width: 325px; height: 18px;\"\u003e \u003cimg height=\"251\" width=\"237\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/files\/col-br4-z_240x240.png?v=1651457274\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/files\/col-br4-z_240x240.png?v=1651457274\"\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 254.75732421875px; height: 18px;\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/files\/Blue_Ring_240x240.png?v=1649273015\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/files\/Blue_Ring_240x240.png?v=1649273015\"\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 18px;\"\u003e\n\u003ctd style=\"width: 579.75732421875px; height: 18px;\"\u003e The earlier styles are the concentric ones.The images are the same on a linear reel - some exceptions may exist.. \u003c\/td\u003e\n\u003ctd style=\"width: 579.75732421875px; height: 18px;\"\u003eLater, the linear lettering was used.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 18px;\"\u003e\n\u003ctd style=\"width: 579.75732421875px; height: 18px;\" colspan=\"2\"\u003e\n\u003cp\u003e \u003cbr\u003e\u003cstrong\u003eCONDITION and PRICE:\u003c\/strong\u003e\u003cbr\u003eOver the years, if the reels have been exposed to moisture, dirt, and destructive elements the images may have suffered some degradation.  This shows up as violet spots on the images or sometimes as dark areas.  Oil from fingerprints left their marks also. We make note of these conditions and discount the price of the reels accordingly. Each reel that we sell is inspected.\u003c\/p\u003e\n\u003cp\u003eAll of our Blue Ring Reels come with their appropriate sleeve and are in excellent condition or noted otherwise. Blue Ring Reels were issued with the dark blue sleeve. \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 18px;\"\u003e\n\u003ctd style=\"width: 579.75732421875px; height: 18px;\" colspan=\"2\"\u003e \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 132.391px;\"\u003e\n\u003ctd style=\"width: 325px; height: 132.391px;\" colspan=\"2\"\u003e \u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003cstrong\u003e©GWZ - images from George W. Ziegler's collection\u003c\/strong\u003e\u003c\/h6\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChoose from one of the Products Below to start your View-Master Journey\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003eImages are of the actual product offered for sale.\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFREE SHIPPING on all items after the first item purchased in this collection\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"new-york-worlds-fair-1939-40-view-master-blue-ring-reel-vintage-br-89c","title":"x-New York World's Fair 1939-40 - View-Master Blue Ring Reel - vintage - (BR-89c)","description":"\u003cp\u003e\u003cstrong\u003eNew York World's Fair 1939-40\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cb data-mce-fragment=\"1\"\u003eView-Master Blue Ring Reel \u003cbr data-mce-fragment=\"1\"\u003evintage - (BR-89c)\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/strong\u003eCollector Grade\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003cbr\u003eExcellent Condition\u003c\/p\u003e","brand":"3Dstereo.com","offers":[{"title":"Default Title","offer_id":41926334447794,"sku":"BR-89c","price":42.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/files\/new-york-worlds-fair-1939-40-view-master-blue-ring-reel-vintage-br-89c_turbo.webp?v=1687077430"},{"product_id":"boulder-dam-view-master-blue-ring-reel-1940s-vintage-br-4c","title":"Boulder Dam - View-Master BLUE-RING Reel - 1940's - vintage - (BR-4c)","description":"\u003cp\u003e\u003cstrong\u003eBoulder Dam Nevada, Scenic and Tour\u003cbr\u003eView-Master Blue-Ring Reel \u003cbr\u003evintage - (BR-4c)\u003c\/strong\u003e\u003cbr\u003eCollector Grade\u003cbr\u003e\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"3dstereo","offers":[{"title":"Default Title","offer_id":42709907439794,"sku":"BR-4c","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-4c.jpg?v=1673551259"},{"product_id":"boulder-dam-area-view-master-blue-ring-reel-1940s-vintage-br-6c","title":"Boulder Dam Area - View-Master BLUE-RING Reel - 1940's - vintage - (BR-6c)","description":"\u003cp\u003e\u003cstrong\u003eBoulder Dam Area, Canyon Cruse No2.\u003cbr\u003eView-Master Blue-Ring Reel \u003cbr\u003evintage - (BR-6c)\u003c\/strong\u003e\u003cbr\u003eCollector Grade\u003cbr\u003e\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"3dstereo","offers":[{"title":"Default Title","offer_id":42710103949490,"sku":"BR-6c","price":4.0,"currency_code":"USD","in_stock":false}]},{"product_id":"boulder-dam-view-master-blue-ring-reel-1940s-vintage-br-8c","title":"Boulder Dam - View-Master BLUE-RING Reel - 1940's - vintage - (BR-8c)","description":"\u003cp\u003e\u003cstrong\u003e Boulder Dam Area - Powerhouse Tour.\u003cbr\u003eView-Master Blue-Ring Reel \u003cbr\u003evintage - (BR-8c)\u003c\/strong\u003e\u003cbr\u003eCollector Grade\u003cbr\u003e\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"3dstereo","offers":[{"title":"Default Title","offer_id":42710119022770,"sku":"BR-8c","price":9.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-8c.jpg?v=1673551254"},{"product_id":"boulder-dam-view-master-blue-ring-reel-1940s-vintage-br-11c","title":"Boulder Dam - View-Master BLUE-RING Reel - 1940's - vintage - (BR-11c)","description":"\u003cp\u003e\u003cstrong\u003e Boulder Dam Nevada.\u003cbr\u003eView-Master Blue-Ring Reel \u003cbr\u003evintage - (BR-11c)\u003c\/strong\u003e\u003cbr\u003eCollector Grade\u003cbr\u003e\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"3dstereo","offers":[{"title":"Default Title","offer_id":42710123348146,"sku":"BR-11c","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-11c.jpg?v=1673551263"},{"product_id":"bryce-canyon-nat-park-view-master-blue-ring-reel-1940s-vintage-br-16c","title":"Bryce Canyon Nat' Park - View-Master BLUE-RING Reel - 1940's - vintage - BR-16c","description":"\u003cp\u003e\u003cstrong\u003e Bryce Canyon Nat' Park, Utah\u003cbr\u003eView-Master Blue-Ring Reel \u003cbr\u003evintage - (BR-16c)\u003c\/strong\u003e\u003cbr\u003eCollector Grade\u003cbr\u003e\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"3dstereo","offers":[{"title":"Default Title","offer_id":42710127837362,"sku":"BR-16c","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-16c.jpg?v=1673562183"},{"product_id":"crater-lake-view-master-blue-ring-reel-1940s-vintage-br-21c","title":"Crater Lake - View-Master BLUE-RING Reel - 1940's - vintage - (BR-21c)","description":"\u003cp\u003e\u003cstrong\u003eCrater Lake, Oregon.\u003cbr\u003eView-Master Blue Ring Reel \u003cbr\u003evintage - (BR-21c)\u003c\/strong\u003e\u003cbr\u003eCollector Grade\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"3dstereo","offers":[{"title":"Default Title","offer_id":42712425398450,"sku":"BR-21c","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-21c.jpg?v=1673562174"},{"product_id":"crater-lake-oregon-view-master-blue-ring-reel-vintage-br-22c","title":"Crater Lake Oregon - View-Master Blue Ring Reel - vintage -(BR-22c)","description":"\u003cb\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCrater Lake, Oregon\u003cbr\u003eView-Master Blue Ring Reel \u003cbr data-mce-fragment=\"1\"\u003evintage - (BR-22c)\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003eHand Lettered Reel\u003c\/span\u003e\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cspan\u003eCollector Grade\u003c\/span\u003e\u003cb\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eReel comes in it's original sleeve -  has light wear but no tears\u003c\/span\u003e","brand":"3dstereo","offers":[{"title":"Default Title","offer_id":42712467767474,"sku":"BR-22c","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-22c.jpg?v=1673562229"},{"product_id":"grand-canyon-arizona-view-master-blue-ring-reel-vintage-br-26c","title":"Grand Canyon, Arizona - View-Master Blue Ring Reel - vintage - BR-26c","description":"\u003cb\u003eGrand Canyon, Arizona.\u003cbr\u003e\u003cstrong data-mce-fragment=\"1\"\u003eView-Master Blue Ring Reel \u003cbr data-mce-fragment=\"1\"\u003evintage - (BR-26c)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003eCollector Grade\u003cb\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003cbr\u003e","brand":"3Dstereo","offers":[{"title":"Default Title","offer_id":42712698224818,"sku":"BR-26c","price":6.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-26c.jpg?v=1674243100"},{"product_id":"grand-canyon-arizona-view-master-blue-ring-reel-vintage-br-27c","title":"Grand Canyon, Arizona - View-Master Blue Ring Reel - vintage - (BR-27c)","description":"\u003cb\u003eGrand Canyon, Arizona - El Tovar to Yavapai Point\u003c\/b\u003e\u003cbr\u003e\u003cstrong data-mce-fragment=\"1\" style=\"font-weight: bold;\"\u003eView-Master Blue Ring Reel \u003cbr data-mce-fragment=\"1\"\u003evintage - (BR-27c)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e Collector Grade\u003cb\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003cbr\u003e","brand":"3Dstereo","offers":[{"title":"Default Title","offer_id":42724593205426,"sku":"BR-27c","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-27c.jpg?v=1674237005"},{"product_id":"grand-canyon-arizona-view-master-blue-ring-reel-vintage-br-28c","title":"Grand Canyon, Arizona - View-Master Blue Ring Reel - vintage - (BR-28c)","description":"\u003cb\u003eGrand Canyon, Arizona - West Rim Drive\u003c\/b\u003e\u003cbr\u003e\u003cstrong data-mce-fragment=\"1\" style=\"font-weight: bold;\"\u003eView-Master Blue Ring Reel \u003cbr data-mce-fragment=\"1\"\u003evintage - (BR-28c)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e Collector Grade\u003cb\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003cbr\u003e","brand":"3Dstereo","offers":[{"title":"Default Title","offer_id":42724622762162,"sku":"BR-28c","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-28c.jpg?v=1674242962"},{"product_id":"grand-canyon-arizona-view-master-blue-ring-reel-vintage-br-29c","title":"Grand Canyon, Arizona - View-Master Blue Ring Reel - vintage - (BR-29c)","description":"\u003cb\u003eGrand Canyon, Arizona - East Rim Drive\u003c\/b\u003e\u003cbr\u003e\u003cstrong data-mce-fragment=\"1\" style=\"font-weight: bold;\"\u003eView-Master Blue Ring Reel \u003cbr data-mce-fragment=\"1\"\u003evintage - (BR-29c)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e Collector Grade\u003cb\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003cbr\u003e","brand":"3Dstereo","offers":[{"title":"Default Title","offer_id":42727999439026,"sku":"BR-29c","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-29c.jpg?v=1674237038"},{"product_id":"grand-canyon-arizona-view-master-blue-ring-reel-vintage-br-30c","title":"Grand Canyon, Arizona - View-Master Blue Ring Reel - vintage - (BR-30c)","description":"\u003cb\u003eGrand Canyon, Arizona - Bright Angel Trial\u003c\/b\u003e\u003cbr\u003e\u003cstrong data-mce-fragment=\"1\" style=\"font-weight: bold;\"\u003eView-Master Blue Ring Reel \u003cbr data-mce-fragment=\"1\"\u003evintage - (BR-30c)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e Collector Grade\u003cb\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003cbr\u003e","brand":"3Dstereo","offers":[{"title":"Default Title","offer_id":42730112417970,"sku":"BR-30c","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-30c.jpg?v=1674237114"},{"product_id":"grand-canyon-arizona-view-master-blue-ring-reel-vintage-br-31c","title":"Grand Canyon, Arizona - View-Master Blue Ring Reel - vintage - (BR-31c)","description":"\u003cb\u003eGrand Canyon, Arizona - Kaibab Trail\u003c\/b\u003e\u003cbr\u003eView-Master Blue Ring Reel \u003cbr data-mce-fragment=\"1\"\u003evintage - (BR-31c)\u003cbr data-mce-fragment=\"1\"\u003e Collector Grade\u003cb\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -\u003cbr\u003e","brand":"3Dstereo","offers":[{"title":"Default Title","offer_id":42730178838706,"sku":"BR-31c","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/files\/BR-31c_turbo.webp?v=1683091578"},{"product_id":"grand-canyon-arizona-view-master-blue-ring-reel-vintage-br-32c","title":"Grand Canyon, Arizona - View-Master Blue Ring Reel - vintage - (BR-32c)","description":"\u003cb\u003eGrand Canyon, Arizona - River Trail\u003c\/b\u003e\u003cbr\u003e\u003cstrong style=\"font-weight: bold;\" data-mce-fragment=\"1\"\u003eView-Master Blue Ring Reel \u003cbr data-mce-fragment=\"1\"\u003evintage - (BR-32c)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e Collector Grade\u003cb\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve -  has light wear but no tears\u003cbr\u003e","brand":"3Dstereo","offers":[{"title":"Default Title","offer_id":42730211967154,"sku":"BR-32c","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-32c.jpg?v=1674242944"},{"product_id":"grand-canyon-arizona-view-master-blue-ring-reel-vintage-br-36c","title":"Grand Canyon, Arizona - View-Master Blue Ring Reel - vintage - (BR-36c)","description":"\u003cp\u003e\u003cb\u003eGrand Canyon, Arizona - North Rim\u003c\/b\u003e\u003cbr\u003e\u003cstrong style=\"font-weight: bold;\" data-mce-fragment=\"1\"\u003eView-Master Blue Ring Reel \u003cbr data-mce-fragment=\"1\"\u003evintage - (BR-36c)\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e Collector Grade\u003cb\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eReel comes in it's original sleeve \u003cbr\u003e\u003c\/p\u003e","brand":"3Dstereo","offers":[{"title":"Default Title","offer_id":42730228056242,"sku":"BR-36c","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2923\/9616\/products\/BR-36c.jpg?v=1674243021"},{"product_id":"grand-teton-natl-park-view-master-blue-ring-reel-vintage-br-42c","title":"Grand Teton Nat'l Park - 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